Study the fascinating world of public relations and event planning at Molloy College. The course work immerses students in areas such as creating public relations campaigns, integrated digital communications, and writing vehicles used in public relations and event planning. Courses utilize digital tools and explore how social media platforms are being used in a corporate context to communicate to various publics.
A degree specialized in professional communications prepares students for careers in a broad spectrum of industries since public relations (or sometimes called public affairs) is practiced in many aspects of our society. As part of the 45 credits, Communication majors are required to complete an internship, preparing students for the practical application of all theoretical work.
REQUIRED COURSES (36 Credits) – Click here for full course description
COM 210 Public Speaking (fulfills General Education requirement)
COM 254 Public Relations
COM 255 Public Relations Writing
COM 259 Introduction to Advertising
COM 260 Research in Communications
COM 313 Interpersonal Communication
COM 315 Organizational Communication
COM 354 Foundations of Media Theory
COM 356 Film Art
COM 468 Communication Internship
COM 488 Communications Seminar I
COM 490 Communications Seminar II
Public Relations Campaigns
Presentations & Seminars
Event Planning Brochures
Public Relations CampaignsIn the Public Relations Writing course, students prepare a professional newsletter.
Presentations & SeminarsStudents attend a walk-through at the African American museum to learn the ins and outs of planning museum events.
Event Planning BrochuresTravel brochures created by students as part of the Event Planning course.
Plus any three 200 or 300-level Communication Elective Courses (12 credits) such as:
COM 211 Gender and Communication
COM 213 Intercultural Communication
COM 225 Family Communication
COM 229 Experience in Corporate Communication
COM 230 Scriptwriting for Media
COM 231 Online Branding
COM 248 Online Journalism
COM 252 Television Studio Production
COM 256 Field Production
COM 261 Media in the 21st Century
COM 262 Social Media
COM 331 Online Advertising
COM 351 Advanced Public Relations
COM 357 Digital Public Relations
COM 361 Media Management
Molloy College Students Share their Professional COM Experience
I enjoyed being a Professional Communications major at Molloy. The faculty and staff were very supportive and helped me prepare to work in the field. For my major I was required to take Public Relations Writing. In this class, I learned how to write press releases and how to create newsletters. Due to my interest in event planning, I also decided to take “Event Planning.” These classes gave me more skills than I could imagine. When I started my internship at The City Council of New York, they were impressed by my skills. They were so impressed that they allowed me to write some of their press releases, media alerts, and even some of the council member’s speeches. Molloy prepared me for the opportunity of a lifetime, and I would recommend the Professional Communications program to anyone who is interested.
Arthena Sherwood – May 2014 Graduate
My undergraduate experience in Molloy College’s Professional Communications Program has helped me professionally and personally. Initially, I was unsure of where my niche would be within this program; however, after taking Introduction to Public Relations with Professor D’Aloisio I immediately realized my passion for PR, marketing, and advertising. Without the Professional Communications program at Molloy I would not be where I am today. The program was truly a catalyst to all my current and future success. In the fall of 2014 I will be obtaining my Masters in Italian with a concentration in Communications at Middlebury College in Florence, Italy. I am genuinely excited and in debt to the professional communications program at Molloy. It has opened and will continue to open many doors for me as a communications professional.
Alexis Lucente – May 2014 Graduate
My Public Relations classes at Molloy have given me a tremendous amount of knowledge in technical writing for press releases, as well as the ability to develop creative concepts for publications and events. Through newsletters, campaigns, and writing articles, I have gained a glimpse into the world of PR, and have been able to use these skills in my professional life. I’ve been able to offer advice and creative input for my job’s newsletter, as well as showcase my knowledge and skills in PR on recent job interviews. The PR courses offered at Molloy, have given me confidence going into the field of public relations by understanding how to develop creative campaigns as well as the knowledge of both technical and creative writing.