COM 1110 Experiences in Communication (Offered Fall, Spring)
An introductory course designed to acquaint students with basic theories in verbal communication, nonverbal communication, and advertising. Students will develop their communication skills through group discussion, oral presentations, and an analysis of ads in print media. A significant portion (at least 50%) is formal oral presentation work. This is a Communications Speech General Education course.
COM 1170 Experiences in Media Literacy (Offered Fall, Spring)
This course is an introduction to media analysis. Students will learn to ‘read’ media texts (film, television, social media) through the formal elements and language particular to media. Topics for film and television include camera, sound, mise-en-scene and genres. Social media analysis focuses on the elements that make up patterns and applications (online communities, privacy, content). Student assignments emphasize oral presentations. A significant portion (at least 50%) is formal oral presentation work. This is a Communications Speech General Education course.
COM 1200 Oral Interpretation of Children’s Literature (Offered Spring)
Study of representative types of literature for children including the picture book, folk literature, modern tales and poetry. Practice in communicating this literature through storytelling and other forms of interpretation. A significant portion (at least 50%) is formal oral presentation work. Meets the Speech Communication General Education requirement for Childhood Education majors only. This is a Communications Speech General Education course.
COM 1220 Creative Drama (Offered Fall)
Development of poise and self-confidence through participation in pantomime, improvisation and exercises to expand creativity in expression and movement. A significant portion (at least 50%) is formal oral presentation work. This is a Communications Speech General Education course.
COM 1310 Understanding Social Media
The course covers the emerging trend of social media. Students will learn about different forms of social media (Facebook, Twitter, YouTube, etc.), how they are used, the social and ethical issues they raise and the ways they are altering our culture.
COM 2100 Public Speaking (Offered Fall, Spring)
Experience in the preparation, design, and delivery of oral presentations, including an understanding of audiences and settings. Attention will be given to techniques of informative and persuasive speeches. Emphasis on the development of professional presentation and speaking skills. A significant portion (at least 50%) is formal oral presentation work. This is a Communications Speech General Education course.
COM 2110 Gender and Communication (Offered Fall, Spring)
Study of the complex ways in which communication, gender and culture interact. Exploration of the ways gender is socially constructed and how one’s verbal, nonverbal, and mediated communication affirms or challenges prevailing gender standards. Students will participate in research and oral presentations on gender-related topics. A significant portion (at least 50%) is formal oral presentation work. This is a Communications Speech General Education course.
COM 2130 Intercultural Communication (Offered Fall, Spring)
An exploration of global and national multiculturalism, focusing especially on communication processes. Designed to give students the knowledge to become effective communicators with people from diverse international cultures and American co-cultures. A significant portion (at least 50%) is formal oral presentation work. This is a Communications Speech General Education course.
COM 2150 Communications in Healthcare (Offered Fall)
This course is designed to advance knowledge of health communication theory, research and practice. The major course objective is to provide a solid foundation for evaluating and conducting health communication campaigns including planning, initiation and assessment. The focus will be upon the various contexts of health communication including interpersonal, small group, mass media and organizational templates for message generation. By the course’s culmination, it is hoped a broader appreciation will be cultivated for and understanding of the importance, value and impact of health communication upon patients, families, caregivers, nurses, physicians and health care managers. Specifically, through readings, in-class lecture, discussion, assignments and experiential activities, this class will explore the theory, research and skills associated with communicating in various care contexts.
COM 2220 Media, Culture, and Society (also SOC 2220)
COM 2240 Conflict and Communication
This course provides the opportunity for students to examine conflict in everyday life, with a particular focus on the role that communication plays in the development and management of conflict situations. The course covers the primary literature on conflict and communication: definitions and concepts, power, causes and development of conflict in interpersonal, organizational and intercultural settings, with some attention to conflict management strategies. However, the course will primarily focus on the application of theory to conflict in the everyday lives of people. Students will identify a specific area of organizational or other life situation in which they encounter conflict and toward which they would prefer to direct their own research and application.
COM 2250 Family Communication (Offered Spring)
An introduction to communication phenomena in the setting of the family. The goal is to understand how we develop, maintain, enhance or disturb family relationships through communication. The course covers verbal and nonverbal skills as they apply to family communication.
COM 2290 Experience in Corporate Communications
Corporate Communications is a management function responsible for maintaining, developing and protecting corporate identity and brand image via internal and external communications to key constituents. This course focuses on the development of key message delivery in written and oral communications within a company/organization. Students will learn how to address difficult topics and how to disseminate positive news. Focuses will also be on interpersonal, listening and leadership skills. At least 50% of the course will be oral presentations and will meet the Speech Communication General Education requirement for students in the Business programs only.
COM 2300 Scriptwriting for Media (also ENG 2300) (Offered Fall)
A course that introduces the process of writing basic scripts for television and film, including public service announcements, webisodes and TV fiction and short films or movies. The course covers script format, structure, characters, action and dialog.
COM 2310 Online Branding (Offered Alternate Springs)
An introduction to branding that will showcase a student’s skills, expertise and accomplishments through the web. Students will begin creating their “individual brand” by writing a cover letter and resume, developing strategies for their social media sites and organizing content for potential employers. Students work together and independently to promote their “brand” over particular channels.
COM 2320 Professional Content Development
A course for students to learn diverse media techniques, tools and platforms. All technologies will be examined to incorporate into professional and organizational projects. Students will create multimedia content and place in a portfolio to distribute over the web to reach potential clients. Procedures into maintaining and administering online products will also be evaluated.
COM 2380 Serial TV Storytelling
Serial dramas have inaugurated a new golden age of television. Moving away from the traditional episodic structure of primetime TV, they tell on-going stories with ensemble casts and multiple, interweaving plotlines. This class examines long-form storytelling techniques, including beats, arcs, juggling groups of complex characters and developing character change over the course of the season and series. Examples considered include Breaking Bad and The Wire.
COM 2390 Public Speaking for Business (Offered Fall, Spring)
This course will develop students’ public speaking and presentation skills for business. The course emphasizes elements of a good speech, key message development and effective communication in a crisis situation.
COM 2400 Audiences and the Music Industry (also MUS 2400) (Offered Spring)
This course will study how audiences engage with the social, political and business practices of the contemporary recording industries, an increasingly significant aspect of media corporations. Attention will be given not only to major industry giants but also to alternative production and digital distribution models such as iTunes, Spotify and Pandora.
COM 2420 Television Production for Non-Majors
An introductory course designed specifically for non-communications majors. An overview of television production combining elements of the studio/control room and location production in the field. Students will become familiar with the entire TV/video process from scripting and shooting through editing.
COM 2480 Online Journalism (also ENG 2580) (Offered Spring)
An introduction to the rapidly growing field of online journalism. A hands-on course that utilizes standard journalism techniques for research and storytelling, adapting these for the web while also considering legal and ethical aspects of the profession. Storytelling for the web, online news, web layout and other techniques of the online journalist will be covered.
COM 2475 Sports Communication
Students will examine the relationship between sports and media (print, online, radio, television and film). Key issues include sports and violence (on and off the field), gender participation and gender neutrality in coverage, as well as, economic and political considerations.
COM 2500 Film Art (also ENG 2500) (Offered Spring)
Popular films have a profound influence on our individual and cultural identities. This course emphasizes aesthetic, technical and narrative aspects of popular film focusing especially on how they create meanings. Illustrative examples are screened. A significant portion (at least 50%) is formal oral presentation work. This is a Communications Speech General Education course.
COM 2520 Television Studio Production (Offered Spring)
A course in basic television production techniques in the studio and the control room. Hands-on study of TV multi-camera production, studio audio and lighting techniques, “live” editing and creating graphics. Practice in directing and performance.
COM 2550 Public Relations (also MKT 2550) (Offered Fall)
Public Relations (PR) is a dynamic profession and one of the leading employment needs in today’s market. Students will learn how to manage and develop appropriate communication skills across traditional and digital platforms that deliver results. Evaluation of current news through a PR lens and the development of writing and listening skills are important to this field that presents opportunities in corporate, entrepreneurial, government, academia, nonprofit industries and more. Learn how to create and evaluate effective PR campaigns that drive results.
COM 2551 Public Relations Writing (also ENG 2551)
This writing-intensive course introduces students to the various communication tools used by Public Relations (PR) professionals. Students will learn how to develop a content strategy and write press releases, PSAs (Public Service Announcements), fact sheets, mission statements, corporate bios, feature releases, photo captions, crisis communication statements and more. Writing and editing effective copy are learned as PR tactics to achieve goals aimed at addressing the needs of internal and external audiences across a variety of platforms.
COM 2560 Field Production (Offered Fall)
Location shooting using portable field equipment. Students will become familiar with digital single-camera techniques, location audio, producing and directing, as well as digital editing processes. Assignments include the completion of several short video projects.
COM 2570 Events Planning
From corporate events to nonprofit celebrations, successful event planning incorporates paying impeccable attention to details and successful management. Students will learn how to prepare for events from the financial perspective to the creative outcome. Risk management assessment, evaluation of the proposed event in light of today’s surrounding environs and achieving guest goals along with post-event evaluation will be discussed.
COM 2590 Introduction to Advertising
Consumers are exposed to thousands of messages every day. In this course, students will learn the basic advertising principles of how to reach those consumers. Study the role of the advertising in media and society by evaluating current marketplace advertisements ranging from grass-roots to multi-million dollar campaigns. Students will create and advertising campaign inclusive of consumer behavior learned knowledge, advertising and creative strategies, effective research techniques, the latest media buying plans and development of a proposed budget.
COM 2600 Research in Communications (Offered Spring)
An introduction to scholarly research in the field of communications. Students will search for, carefully read and provide detailed written summaries of journal articles. They will also learn how to create a properly formatted works cited page. Assignments include writing research papers, with multiple drafts, based on scholarly articles.
COM 2610 Media in the Twenty-First Century (Offered Fall)
This course is a companion to COM 3550 History of Media. Media in the twenty-first Century examines the historical background and impact of more recent technologies. Specifically, this course will examine how different types of mass media, such as the television, phone and Internet, have been augmented in ways that were unanticipated fifty years ago. The class will look at the development of recent media and tech industries that are helping shape our mediated world.
COM 2620 Social Media (Offered Fall, Spring)
The course covers the emerging trend of social media. Students will learn about different forms of social media (Facebook, Twitter, YouTube, Snapchat, etc.), how they are used, the social and ethical issues they raise and the ways they are altering our culture. Students are assigned various individual presentation along with team debates. A significant portion (at least 50%) is formal oral presentation work. This is a Communications Speech General Education course.
COM 2630 Reality Television
Reality Television has become one of the most watched forms of entertainment programming with fast-paced storylines, cast reactions, and audience interaction with the plot. Students will examine “Crash TV” techniques including situational scriptwriting, confessionals, audience participation, and parallel editing. Students will also write, record and edit a pilot episode of an original reality television series.
COM 2650 Introduction to Video Editing (Offered Spring)
An introduction to the process of video editing for all creative and professional industries. Students will explore methods of editing picture and sound that can be applied in an array of ways, including design projects, documentaries, sports highlight reels, music videos, commercials, corporate videos and so on. Assignments guide students through basic techniques using editing software (Adobe Premier Pro, Final Cut Pro) in order to develop a story for a particular audience. No previous production or editing experience is required.
COM 2690 01 Career Development and Achievement
This course is designed to improve the ability of students to describe their accomplishments and sell their ideas in situation like professional networking, company meetings and interviews. It teaches professional writing skills and workplace integration for new jobs. Students will learn to create career plans that require them to research career options and potential employers and prepare a development roadmap that will lead them to success within their chosen profession.
COM 3130 Interpersonal Communications (Offered Spring)
The course focuses on the development of the interpersonal communication skills necessary for building and maintaining positive relationships in both a personal and professional environment. Topics of study include an orientation to interpersonal communication, verbal and non-verbal communication in career and personal relationships, perception of self and others, listening, managing conflict, response skills, cultural and gender considerations, characteristics of leadership and effective work groups and job interviewing. Students will study various theories and practice skill development. A significant portion (at least 50%) is formal oral presentation work. This is a Communications Speech General Education course.
COM 3150 Organizational Communications (Offered Fall)
Analysis of how organizations are produced and affected by communication. An in-depth examination and application of theories, contemporary perspectives and research in the fields of organizational communication. Topics include organizational structures and cultures, socialization, decision making, diversity, stress, burnout, technology processes and leadership. Designed for students interested in business, human services, education administration and other professional settings.
COM 3300 Advanced Scriptwriting (also ENG 3300)
Further development of students’ creative writing skills. In contrast to the overview provided in COM 2300, students will focus on developing and completing a half-hour television or web series. Prerequisite: COM 2300. (Offered Spring, Every Other Year)
COM 3310 Online Advertising (Offered Fall)
An understanding of the many uses of online outlets in the contemporary advertising fields. The course emphasizes the application of advertising concepts and methodology for web-based platforms, including audiences, demographics, layout, media placement, etc. Students design and implement advertising campaigns in an interactive educational format.
COM 3320 Advanced Online Advertising and Analytics
This course will provide students with a deeper understanding of advertising and promotional practices in today’s marketplace. Overall campaign strategies and creatives will be evaluated for effectiveness and/or recommended follow-up. Campaigns can be designed around continuance of slogans, brand imagery and/or take on social issues and more. Students will be challenged to re-think creative and media strategies against current and applied consumer and audience analytics.
COM 3330 On Demand Television (Offered Fall)
A course in understanding the methods media and professional organizations utilize when producing videos for the web. Students will become familiar with the types of videos public relations and advertising organizations post on their websites. Series developed for internet video on-demand services will also be explored. Assignments will include the completion of several projects including promotional videos and an episodic web series. Prerequisite: COM 2520 OR COM 3520 (Offered Fall)
COM 3510 Advanced Public Relations
Students taking this course have knowledge about what constitutes an effective PR campaign inclusive of the implementation goals/objectives, strategies, tactics and evaluation. This course presents campaigns ranging from crisis communications to media relations to employee communications and more for student analysis regarding best practices and outcomes. Students research, develop and implement persuasive alternatives to internal and external campaigns designed for various industries and organizations.
COM 3520 Advanced Field Production (Offered Spring)
A continuation of COM 2520 and COM 2560, with emphasis on how high-definition video sequences are constructed from scripting and shooting through editing and post production. Includes greater stress on audio (audio board, microphones, digital recording and mixing) and lighting techniques for both studio and field production. Digital postproduction (editing, graphics) and the roles and responsibilities of the TV/video director and other personnel are also covered.
Prerequisite: COM 2520, COM 2560 or permission of chairperson.
COM 3540 Foundations of Media Theory (Offered Fall)
An introduction to the major theories influencing contemporary media studies. Media will be explored as multifaceted entities that include texts, industries and audiences.
Prerequisites: Junior Status
COM 3550 History of Media (Offered Spring)
A survey of the development of media in human communications including newspapers, film and radio. Consideration of technological, industrial, and audience dimensions. Attention to the further development of media research and analysis skills.
COM 3570 Digital Public Relations Campaigns
This writing-intensive course evaluates existing digital campaign platforms and offers students the hands-on opportunity to redesign them. New strategies and digital platforms are recommended based on extensive research in the marketplace inclusive of audience targets and the usage of the ever-evolving multi-channel digital platform. Students will design and refresh campaigns for local companies and nonprofit agencies and professionally present their findings and recommendations.
COM 3580 Advanced Online Journalism (Offered Spring, every other year)
A continuation of COM 2480 and COM 3660 focusing on the journalistic uses of video and the web. Students gain hands-on experience with various television and digital formats. Covers news formats, interview techniques and digital news packages. Stress on storytelling and writing skills. Several news stories will be produced, edited, and posted online. Prerequisite: COM 2480 and COM 3660 or permission of Chairperson.
COM 3600 Understanding Television (Offered Fall)
An analysis of the origin, development, and cultural meanings of television in the life of Americans from its inception to the present day. Emphasis on how people make meaning of their lives through television and how the narratives of television help to shape society.
COM 3610 Media Management (Offered Fall)
This course is designed to introduce the students to standards, practices and principles of business and management in the context of broadcast, cable and streaming television. Students will have the opportunity to discuss and research current media issues. These issues will include all areas of the broadcast television business with an emphasis on television syndication, programming and research, and specifically how these areas are evolving with technology.
COM 3620 Final Cut Pro
This course introduces students to basic editing principles using Final Cut Pro. Students learn to perform techniques such as project settings, audio and picture editing, effects, graphics and final output. The students will develop an understanding of Final Cut Pro editing software through exercises, tutorials and assignments.
COM 3640 Foundations of Communications Theory (Offered Fall)
Theoretical and empirical literature on human communication and its complex systems. The study of messages, interactions, and meaning in the processes of verbal and nonverbal communication. Topics include language, message flow, organizational culture, power and politics. Theories covered include standpoint theory, agenda setting, uncertainty reduction theory, functionalism and cultural theories. Prerequisites: Two 2000- or 3000-level COM studies courses.
COM 3660 Broadcast Journalism (Offered Spring)
An introduction to different types of news broadcasts and the structure of the broadcast news program. Students write, produce, shoot, and edit news stories. The course also covers the history of broadcast, cable and streaming news as well as exploring contemporary electronic news gathering technologies and issues. Prerequisite: COM 2420, 2520 or 2560
COM 3670 Editing and Post Production (Offered Spring)
An in-depth look at the processes of digital editing and post production, including picture editing, sound editing, music, sound effects, mixing and graphics (titles, credits). Students will explore various aesthetic concepts that contribute to editing creatively and will consider how editing decisions can alter a program’s meanings. Assignments take students through stages of rough cuts to a fine cut. Prerequisite: Junior Status
COM 4600/4610/4620 Communications Internships (Offered Fall, Spring, Summer)
An opportunity for semester or summer involvement in selected professional and/or business organizations, including television networks, public relations departments and other appropriate concerns. Students will be supervised by department personnel and by cooperating personnel in the organization to which they are attached during the internship. Junior status and Chairperson permission needed. Students are required to complete 120 hours at their internship site along with four or more scheduled meetings with their faculty member. COM 4620 may not be requested without Chairperson permission.
COM 4701/4702/4703 Independent Study (Offered Fall, Spring)
Independent study in an area approved by the Chairperson for students with a minimum index of 3.0 in Communications. The student works under the guidance of a member of the Communications faculty. Approval of faculty member and Department Chairperson.
COM 4900 Communications Seminar I (Offered Fall)
This course will introduce seniors in the communications and childhood education/communications majors to research methodology in qualitative analysis. Students will conduct scholarly research and write a literature review in the topic area they have chosen. The thesis paper will be completed in COM 4910 Communications Seminar II. Prerequisite: Junior status or permission of Chairperson. Prerequisite: Junior status or permission of Chairperson.
COM 4901 Communications Seminar II (Offered Spring)
A continuation of the research project undertaken in COM 4900. Students will implement specific research methods such as surveys, participant observation or textual analysis. They complete their theses by analyzing and writing up their research findings. The finished thesis will be presented orally and in correct written format. Prerequisite: COM 4900