COM 1110 Experiences in Communication (Offered Fall, Spring)
An introductory course designed to acquaint students with basic theories in verbal communication, nonverbal communication, and advertising. Students will develop their communication skills through group discussion, oral presentations, and an analysis of ads in print media. A significant portion (at least 50%) is formal oral presentation work. This is a Communications Speech General Education course.
COM 1140 Group Discussion (Offered Fall, Spring)
This course explores the cultural, psychological, and semantic aspects of group discussion. Areas of study include group dynamics, team building, and cooperative decision making. Participants will develop their skills in research, group work and oral presentations. A significant portion (at least 50%) is formal oral presentation work. This is a Communications Speech General Education course.
COM 1170 Experiences in Media Literacy (Offered Fall, Spring)
This course is an introduction to media analysis. Students will learn to ‘read’ media texts (film, television, social media) through the formal elements and language particular to media. Topics for film and television include camera, sound, mise-en-scene and genres. Social media analysis focuses on the elements that make up patterns and applications (online communities, privacy, content). Student assignments emphasize oral presentations. A significant portion (at least 50%) is formal oral presentation work. This is a Communications Speech General Education course.
COM 1200 Oral Interpretation of Children’s Literature (Offered Fall, Spring)
Study of representative types of literature for children including the picture book, folk literature, modern tales and poetry. Practice in communicating this literature through storytelling and other forms of interpretation. A significant portion (at least 50%) is formal oral presentation work. Meets the Speech Communication General Education requirement for Childhood Education majors only. This is a Communications Speech General Education course.
COM 1220 Creative Drama (Offered Fall)
Development of poise and self-confidence through participation in pantomime, improvisation and exercises to expand creativity in expression and movement. A significant portion (at least 50%) is formal oral presentation work. This is a Communications Speech General Education course.
COM 2100 Public Speaking (Offered Fall, Spring)
Experience in the preparation, design, and delivery of oral presentations, including an understanding of audiences and settings. Attention will be given to techniques of informative and persuasive speeches. Emphasis on the development of professional presentation and speaking skills. A significant portion (at least 50%) is formal oral presentation work. This is a Communications Speech General Education course.
COM 2110 Gender and Communication (Offered Fall, Spring)
Study of the complex ways in which communication, gender and culture interact. Exploration of the ways gender is socially constructed and how one’s verbal, nonverbal, and mediated communication affirms or challenges prevailing gender standards. Students will participate in research and oral presentations on gender-related topics. A significant portion (at least 50%) is formal oral presentation work. This is a Communications Speech General Education course.
COM 2130 Intercultural Communication (Offered Fall, Spring)
An exploration of global and national multiculturalism, focusing especially on communication processes. Designed to give students the knowledge to become effective communicators with people from diverse international cultures and American co-cultures. A significant portion (at least 50%) is formal oral presentation work. This is a Communications Speech General Education course.
COM 2150 Communications in Healthcare (Offered Fall)
This course is designed to advance knowledge of health communication theory, research and practice. The major course objective is to provide a solid foundation for evaluating and conducting health communication campaigns including planning, initiation and assessment. The focus will be upon the various contexts of health communication including interpersonal, small group, mass media and organizational templates for message generation. By the course’s culmination, it is hoped a broader appreciation will be cultivated for and understanding of the importance, value and impact of health communication upon patients, families, caregivers, nurses, physicians and health care managers. Specifically, through readings, in-class lecture, discussion, assignments and experiential activities, this class will explore the theory, research and skills associated with communicating in various care contexts.
COM 2220 Media, Culture, and Society (also SOC 222)
COM 2240 Conflict and Communications (Offered Fall)
This course examines conflict in everyday life with a particular focus on the role that communication plays in the development and management of conflict situations. The course will cover the primary literature on conflict and communication: definitions and concepts, negotiation, power, causes and development of conflict in interpersonal, organizational and intercultural settings, with some attention to conflict management strategies. However, the course will primarily focus on the application of theory to conflict in the everyday life of people.
COM 2250 Family Communication (Offered Spring)
An introduction to communication phenomena in the setting of the family. The goal is to understand how we develop, maintain, enhance or disturb family relationships through communication. The course covers verbal and nonverbal skills as they apply to family communication.
COM 2290 Experience in Corporate Communications (Offered Fall, Spring)
Corporate Communications is a management function responsible for maintaining, developing and protecting corporate identity and brand image via internal and external communications to key constituents. This course focuses on the development of key message delivery in written and oral communications within a company/organization. Students will learn how to address difficult topics and how to disseminate positive news. Focuses will also be on interpersonal, listening and leadership skills. At least 50% of the course will be oral presentations and will meet the Speech Communication General Education requirement for students in the Business programs only.
COM 2300 Scriptwriting for Media (also ENG 230) (Offered Fall)
A course that introduces the process of writing basic scripts for television and film, including public service announcements, webisodes and TV fiction and short films or movies. The course covers script format, structure, characters, action and dialog.
COM 2310 Online Branding (Offered Spring, every other year)
An introduction to branding that will showcase a student’s skills, expertise and accomplishments through the web. Students will begin creating their “individual brand” by writing a cover letter and resume, developing strategies for their social media sites and organizing content for potential employers. Students work together and independently to promote their “brand” over particular channels.
COM 2380 Serial TV Storytelling (Offered Fall)
Serial dramas have inaugurated a new golden age of television. Moving away from the traditional episodic structure of primetime TV, they tell on-going stories with ensemble casts and multiple, interweaving plotlines. This class examines long-form storytelling techniques, including beats, arcs, juggling groups of complex characters and developing character change over the course of the season and series. Examples considered include Breaking Bad and The Wire.
COM 2390 Public Speaking for Business (Offered Fall, Spring)
This course will develop students’ public speaking and presentation skills for business. The course emphasizes elements of a good speech, key message development and effective communication in a crisis situation.
COM 2400 Audiences and the Music Industry (also MUS 240)
This course will study how audiences engage with the social, political and business practices of the contemporary recording industries, an increasingly significant aspect of media corporations. Attention will be given not only to major industry giants but also to alternative production and digital distribution models.
COM 2420 Television Production for Non-Majors
An introductory course designed specifically for non-communications majors. An overview of television production combining elements of the studio/control room and location production in the field. Students will become familiar with the entire TV/video process from scripting and shooting through editing.
COM 2470 Sports Communication
Students will examine the relationship between sports and media (print, online, radio, television and film). Key issues include sports and violence (on and off the field), gender participation and gender neutrality in coverage, as well as, economic and political considerations.
COM 2480 Online Journalism (also ENG 258) (Offered Spring)
An introduction to the rapidly growing field of online journalism. A hands-on course that utilizes standard journalism techniques for research and storytelling, adapting these for the web while also considering legal and ethical aspects of the profession. Storytelling for the web, online news, web layout and other techniques of the online journalist will be covered.
COM 2520 Television Studio Production (Offered Spring)
A course in basic television production techniques in the studio and the control room. Hands-on study of high-definition TV multi-camera production, studio audio and lighting techniques, digital editing and graphics. Practice in directing and performance.
COM 2550 Public Relations (Offered Fall)
Public Relations (PR) is a dynamic profession and one of the leading employment needs in today’s market. Students will learn how to manage and develop appropriate communication skills across traditional and digital platforms that deliver results. Evaluation of current news through a PR lens and the development of writing and listening skills are important to this field that presents opportunities in corporate, entrepreneurial, government, academia, nonprofit industries and more. Learn how to create and evaluate effective PR campaigns that drive results.
COM 2551 Public Relations Writing (also ENG 237) (Offered Spring)
This course explore approaches and techniques for conducting research and writing within the public relations context. Components include: journalistic research, copy-writing, research and writing for broadcast, web research and writing for the web. The course focuses on writing skills, attention to one’s audience and how professionals deal with issues ethically.
COM 2560 Field Production (Offered Fall)
Location shooting using portable field equipment. Students will become familiar with digital single-camera techniques, location audio, producing and directing, as well as digital editing processes. Assignments include the completion of several short video projects.
COM 2570 Events Planning
The course will explore the skills needed to successfully create, plan, and implement events as well as learn how to manage staff and staffing problems. Topics will also include areas of risk management, financial control, and successful event evaluation.
COM 2590 Introduction to Advertising (Offered Fall)
Consumers are exposed to thousands of messages every day. In this course, students will learn the basic advertising principles of how to reach those consumers. Study the role of the advertising in media and society by evaluating current marketplace advertisements ranging from grass-roots to multi-million dollar campaigns. Students will create and advertising campaign inclusive of consumer behavior learned knowledge, advertising and creative strategies, effective research techniques, the latest media buying plans and development of a proposed budget.
COM 2600 Research in Communications (Offered Spring)
An introduction to scholarly research in the field of communications. Students will search for, carefully read and provide detailed written summaries of journal articles. They will also learn how to create a properly formatted works cited page. Assignments include writing research papers, with multiple drafts, based on scholarly articles.
COM 2610 Media in the 21st Century (Offered Spring)
This course is a companion to COM 355 History of Media. Media in the twenty-first Century examines the historical background and impact of more recent technologies. Specifically, this course will examine how different types of mass media, such as the television, phone and Internet, have been augmented in ways that were unanticipated fifty years ago. The class will look at the development of recent media and tech industries that are helping shape our mediated world.
COM 2620 Social Media (Offered Fall, Spring)
The course covers the emerging trend of social media. Students will learn about different forms of social media (Facebook, Twitter, YouTube, Snapchat, etc.), how they are used, the social and ethical issues they raise and the ways they are altering our culture. Students are assigned various individual presentation along with team debates. A significant portion (at least 50%) is formal oral presentation work.
COM 2650 Introduction to Video Editing (Offered Spring)
An introduction to the process of video editing for all creative and professional industries. Students will explore methods of editing picture and sound that can be applied in an array or ways, including design projects, documentaries, sports highlight reels, music videos, commercials, corporate videos and so on. Assignments guide students through basic techniques using editing software (Adobe Premiere Pro, Final Cut Pro) in order to develop a story for a particular audience. No previous production or editing experience is required.
COM 3130 Interpersonal Communication (Offered Spring)
The course focuses on the development of the interpersonal communication skills necessary for building and maintaining positive relationships in both a personal and professional environment. Topics of study include an orientation to interpersonal communication, verbal and non-verbal communication in career and personal relationships, perception of self and others, listening, managing conflict, response skills, cultural and gender considerations, characteristics of leadership and effective work groups and job interviewing. Students will study various theories and practice skill development.
COM 3150 Organizational Communication (Offered Fall)
Analysis of how organizations are produced and affected by communication. An in-depth examination and application of theories, contemporary perspectives and research in the fields of organizational communication. Topics include organizational structures and cultures, socialization, decision making, diversity, stress, burnout, technology processes and leadership. Designed for students interested in business, human services, education administration and other professional settings.
COM 3300 Advanced Scriptwriting (also ENG 330)
Further development of students’ creative writing skills. In contrast to the overview provided in COM 2300, students will focus on developing and completing a half-hour television or web series. Prerequisite: COM 2300. (Offered Spring, Every Other Year)
COM 3310 Online Advertising
An understanding of the many uses of online outlets in contemporary advertising fields. The course emphasizes the application of advertising concepts and methodology for web-based platforms, including audiences, demographics, layout, media placement, etc. Students design and implement advertising campaigns in an interactive educational format.
COM 3320 Advanced Online Advertising and Analytics
This is a course designed to give students an opportunity to gain an advanced understanding of advertising and promotional practices. The focus of this course is on decision- making using multiple mass communication strategies. The course will cover campaigns, not the construction of a single advertisement. Students will use advertising strategies and tactics to understand the consumer and audience analytics being used in most contemporary workplaces.
COM 3330 On Demand Television (Offered Fall)
A course in understanding the methods media and professional organizations utilize when producing videos for the web. Students will become familiar with the types of videos public relations and advertising organizations post on their websites. Series developed for internet video on-demand services will also be explored. Assignments will include the completion of several projects including promotional videos and an episodic web series. (Offered Fall)
COM 3510 Advanced Public Relations (Offered Spring, every other year)
Students research, develop and implement persuasive and promotional campaign strategies appropriate to corporate, governmental and non-profit organizations. This advanced course is designed for those who desire specialized skills in public relations and promotional communication. Emphasis is placed on tactics such as investor relations and employee communications. Prerequisite: COM 2550, COM 2551, or COM 3570.
COM 3520 Advanced Field Production (Offered Spring)
A continuation of COM 2520 and COM 2560, with emphasis on how high-definition video sequences are constructed from scripting and shooting through editing and post production. Includes greater stress on audio (audio board, microphones, digital recording and mixing) and lighting techniques for both studio and field production. Digital post production (editing, graphics) and the roles and responsibilities of the TV/video director and other personnel are also covered.
Prerequisite: COM 2520, COM 2560 or permission of chairperson.
COM 3540 Foundations of Media Theory (Offered Fall)
An introduction to the major theories influencing contemporary media studies. Media will be explored as multifaceted entities that include texts, industries and audiences.
Prerequisites: Junior Status
COM 3550 History of Media (Offered Spring)
A survey of the development of media in human communications including newspapers, film, radio, television and the web. Consideration of technological, industrial, and audience dimensions. Attention to the further development of media research and analysis skills.
COM 3560 Film Art (also ENG 356) (Offered Spring)
Popular films have a profound influence on our individual and cultural identities. This course emphasizes aesthetic, technical and narrative aspects of popular film focusing especially on how they create meanings. Illustrative examples are screened. This is a Communications Speech General Education course.
COM 3570 Digital Public Relations Campaign (Offered Spring)
This course examines the important role new media have on public relations. In the professional environment of a public relations agency, students design and implement campaigns for local companies/non-profits in a digital format. This includes basic web design, digital brochures, newsletters, press releases, social media campaigns and multimedia video projects. Prerequisite: COM 255 or permission of chairperson.
COM 3600 Understanding Television (Offered Fall)
An analysis of the origin, development, and cultural meanings of television in the life of Americans from its inception to the present day. Emphasis on how people make meaning of their lives through television and how the narratives of television help to shape society.
COM 3610 Media Management (Offered Fall)
This course is designed to introduce the students to standards, practices and principles of business and management in the context of broadcast television. Students will have the opportunity to discuss and research current media issues. These issues will include all areas of the broadcast television business with an emphasis on television syndication, programming and research, and specifically how these areas are evolving with technology.
COM 3620 Final Cut Pro
This course introduces students to basic editing principles using Final Cut Pro. Students learn to perform techniques such as project settings, audio and picture editing, effects, graphics and final output. The students will develop an understanding of Final Cut Pro editing software through exercises, tutorials and assignments.
COM 3660 Broadcast Journalism (Offered Spring)
An introduction to different types of news broadcasts and the structure of the broadcast news program. Students write, produce, shoot, and edit news stories. The course also covers the history of broadcast, cable and streaming news as well as exploring contemporary electronic news gathering technologies and issues. Prerequisite: COM 2420, 2520 or 2560
COM 3670 Editing and Post Production (Offered Fall)
An in-depth look at the processes of digital editing and post production, including picture editing, sound editing, music, sound effects, mixing and graphics (titles, credits). Students will explore various aesthetic concepts that contribute to editing creativity and will consider how editing decisions can alter a program’s meanings. Assignments take students through stages of rough cuts to a fine cut. Prerequisite: COM 2420, 2520, 2560 or 3660.
COM 4600/4610/4620 Communications Internships (Offered Fall, Spring)
An opportunity for semester or summer involvement in selected professional and/or business organizations, including television networks, public relations departments and other appropriate concerns. Students will be supervised by department personnel and by cooperating personnel in the organization to which they are attached during the internship. Junior status and Chairperson permission needed. Students are required to complete 120 hours at their internship site along with four or more scheduled meetings with their faculty member.
COM 4701/4702/4703 Independent Study (Offered Fall, Spring)
Independent study in an area approved by the Chairperson for students with a minimum index of 3.0 in Communications. The student works under the guidance of a member of the Communication faculty. Approval of faculty member and Department Chairperson.
COM 4900 Communications Seminar I (Offered Fall)
This course will introduce seniors in the communications and childhood education/communications majors to research methodology in qualitative analysis. Students will conduct scholarly research and write a literature review in the topic area they have chosen. The thesis paper will be completed in COM 4910 Communications Seminar II. Prerequisite: Junior status or permission of Chairperson.
COM 4901 Communications Seminar II (Offered Spring)
A continuation of the research project undertaken in COM 488. Students will implement specific research methods, such as surveys, participant observation or textual analysis. They complete their theses by analyzing and writing up their research findings. The finished thesis will be presented orally and in correct written format. Prerequisite: COM 4900