Catching Up With:
Jessica Larkin – Traffic Coordinator, The Concept Farm
Communications Graduate, Class of 2011

I had gone into Molloy thinking I wanted to be a nurse, because they truly do have an amazing program, however I quickly found out that this was not the field for me. I think it was cutting into the sheep’s brain that really gave me the push I needed to pursue something else, and that is how I landed in the Communications Dept.

My goal from that point forward was to continue to learn about production, film mostly, and from that moment of my first production class I knew I had found the field that I wanted to be a part of.I can still remember the feeling of how excited I was leaving that class and thinking, wow, this is really cool.

When I started, in the Communications Department, we didn’t have the different concentrations so I got to experience all the different classes. I am currently working in advertising which does fall under the umbrella of Communications.

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I am glad that I didn’t stray too far away from my first love, production, because I get to see it in play at my current job quite a bit, and I get to work with all the different teams in my company as well. So that is exciting.

I had an internship at an equipment house. They rented out cameras, lights, tripods, basically anything you would need to do a proper shoot. My duties were basically packing up all the gear and checking it out and when it came back in I had to make sure we actually got all our equipment back and that it was in good shape. My internship was not that exciting, but it was a good learning experience.

I admire Dr. Kelly and Dr. Pribram so much. Those are two of the most intelligent and strong women I have ever met.Everyone should have a class with them.

I would have to say the one thing that sticks out the most is Dr. Kelly simply saying “cover your back”.Go to work, do the best possible job you can do, respect the people around you, especially your superiors, exceed expectations- not only for the company, but for yourself. Be kind, that always goes a long way and be confident- Doubt is the single worst thing you can do to yourself when you start your career.

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Mistakes happen and that’s okay; it’s all about learning how to make it better. They taught me a lot of lessons and I really am thankful to have been educated by those two women.

(After graduation) I was working in a restaurant/bar for a while so I still had a little money coming in, but it took me almost a year to find the job I am currently working at. It was worth the wait because I love it.I work at the Concept Farm, an advertising agency in Manhattan. I am a traffic coordinator, which I got promoted to last month.

As traffic coordinator I am responsible for creating estimates for clients on how much the ads will cost them.I am also responsible for keeping accurate records of when these ads are due because I have to release the ads and make sure that our vendors and publications have received all the right materials.

It sounds pretty simple right now, as I’m saying this, but believe me there is not a minute to relax. You are constantly moving and constantly answering emails. Advertising never stays still and neither do I.From 9:30am to 6:30pm I am on the go, making moves to get out all of the ads that need to be out. I’m still learning a lot about my position day by day, but I love it thus far!

I hope to still be working with this company.This is truly a special place with a great group of people. I feel blessed to be given this chance since it all seemed to fall into place at the right time.I hope to be in traffic still, and I hope that at that point I can do this job blindfolded and feel confident enough to go for a higher position or even the confidence to go to another company, but at the end of the day I am very happy where I am.

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